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Marketing Agencies Use case Agent · App

Run your ad accounts from a conversation

Ask questions, get pacing checks and approve changes across Meta and Google Ads. The MCP connection is built in, and the AI agent comes with it.

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What an ads MCP actually is

MCP is how Claude, Cursor and ChatGPT call other software, and ad platforms now publish their own. The socket is the easy half. Clawnify ships the AI worker on the other end.

Connected through official APIs

Meta Ads and Google Ads connect with OAuth in a couple of clicks, shared across your team or scoped to one agent. Official APIs only, nothing scraped.

Changes wait for a yes

Reading is unattended. Writing is not. Budget shifts, pauses and new campaigns arrive as proposals with the reasoning attached, and nothing touches the account until you approve it.

Ask from wherever you are

Spend pacing on WhatsApp at the airport, a performance summary in Slack before the client call, the Monday report by email. The agent answers where you already are.

What it does between your questions

The report era ended quietly. The agent checks pacing every morning, watches the numbers you set, and speaks up when cost per lead drifts. Analysis ends in a drafted change, not a summary.

Go deeper

2 ready

Meta Ads, minded by an AI agent Campaign performance, creative fatigue and budget pacing across Facebook and Instagram, read through the official Meta API and changed only with your approval. Google Ads, minded by an AI agent Search terms, budget pacing and campaign performance read through the official Google Ads API, with every change drafted for your approval.

How to set up run your ad accounts from a conversation on Clawnify

  1. Describe the job

    Tell your agent which ad accounts it minds and what a good week looks like: target cost per lead, budget ceilings, the numbers to watch.

  2. Connect Meta and Google Ads

    Authorise both platforms with OAuth from the integrations page, shared with your team or scoped to one agent.

  3. Set the cadence and the guardrails

    Choose the morning pacing check, the weekly summary, and which changes always need a human yes.

  4. Review and approve

    Read the reasoning on each drafted change and approve it from chat; nothing reaches the account without you.

Questions we get asked

What is an ads MCP?

MCP, the Model Context Protocol, is the standard that lets AI products like Claude, Cursor and ChatGPT call other software. An ads MCP exposes your ad accounts that way, and the platforms now publish their own: Meta ships an official ads MCP and Google's reads reports. On Clawnify the connection ships inside the agent, so there is nothing to wire up yourself.

Which ad platforms does it support?

Meta Ads, covering Facebook and Instagram placements, and Google Ads. Both run through the platform's official API. If your spend lives somewhere else as well, tell your agent what you need; integrations are added based on what customers actually run.

Can it change campaigns or only read them?

Both, with different rules. Reads are unattended: performance, spend, pacing and history are available to any question at any hour. Writes are drafted and held: the agent proposes the budget shift or the pause with its reasoning, and the change reaches the account only after you approve it.

How is this different from wiring an MCP into my own chat app?

The socket is the easy half now: the platforms publish official MCPs and connectors take minutes. What you are still supplying is everything around it: you open the session, you carry the context, you do the checking. A Clawnify agent is the other half. It holds the connection permanently, keeps the history of what it changed and why, runs its checks on a schedule, and reaches you over WhatsApp, Slack or email. Analysis does not end in a summary; it ends in a drafted change waiting for your yes.

When is this the wrong tool?

If you spend a few hundred a month on one campaign, the numbers fit in your head and a weekly glance at Ads Manager is enough. It earns its keep when accounts, campaigns and platforms multiply past what one person can watch. It is also not a media buyer: it executes and reports with judgement, and the strategy, the offer and the creative direction stay yours.

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