Sales & Outbound Use case Agent · App

Watch for the moment they start looking

Reads job posts, funding news, pricing-page visits and Reddit threads where people ask what to buy. You hear about the accounts that fit your ICP, and why.

Four places a deal shows up early

Job posts that name your problem. A fresh round. A company back on your pricing page again. Someone on Reddit asking what to buy. Each source is one connection.

Some signals mean you already lost

A company that just hired the role you replace has made its choice. The AI agent spots that in the job post and drops the account before it reaches you.

It checks the CRM first

Before you hear about an account, it's been looked up in HubSpot or Salesforce. Open deals, recent losses, current customers: all held back. Nobody gets pitched twice.

It remembers why you skipped one

Your ICP lives in the workspace, next to the signals that came before your best deals. Skip an alert and it asks why, then writes the answer down.

Drafted while it's still news

Each alert comes with a first line that mentions what actually happened, in Slack or your inbox. You approve, edit or skip. Nothing sends without you.

Nothing sits in a feed

Most signal tools stop at a name, and then you're the one wiring it into a CRM check and an email. Here the same AI agent watches and writes.

How to set up watch for the moment they start looking on Clawnify

  1. Describe who you sell to

    Tell your agent your ICP, a few deals you won, and what you noticed about those companies just before they bought.

  2. Connect your CRM and sources

    Authorise your CRM, then the sources that matter to you: TheirStack for job posts, Crunchbase for funding, Leadfeeder for website visits.

  3. Say what counts

    Name the signals worth a message, the ones that mean you already lost, and how often the agent should check.

  4. Review each alert

    Read the signal, the reason and the drafted opener in chat or Slack, then approve, edit or skip.

Questions we get asked

What is a B2B buying signal?

Something you can point to that says an account's priorities just moved toward what you sell: a job post naming your problem, a funding round, a new leader in the seat that owns the budget, repeat visits to your pricing page, a public request for recommendations. Matching your ICP doesn't count on its own. That's fit, and a message is only worth sending when an account has fit and a reason to talk now.

Which buying signals actually predict a deal?

Usually two at once. A job post naming your problem at a company that also raised money this quarter beats either one alone. Some signals point the other way. A company that just hired for the role your product replaces has probably decided against you. Heavy content engagement with no pricing-page visit, ever, tends to be someone studying the category. Buyers eventually check the price. And likes and follows on their own are about the weakest signal there is.

What is the difference between buying signals and intent data?

Intent data usually means third-party research data: a publisher network reports that a company is reading more than usual about a topic, at company level, refreshed weekly. Buying signals are events you can point at (a job post, a round, a thread) tied to a named company and often a named person. This page is about signals, and we don't sell third-party intent data. If you already buy it, export it into the workspace and the agent treats it as one more source.

Does it watch LinkedIn?

Yes, if you want it to. The agent works through your own LinkedIn account, signed in once in its browser, so it only sees what you'd see yourself: profiles, posts, and who comments on and likes them. No bought database, no fake profiles. You set the pace and stay in control of the account. Where LinkedIn's official API covers the job, like posting to your profile or the company pages you manage, it uses that instead. Job posts through TheirStack, funding through Crunchbase, company-level visits through Leadfeeder, Reddit threads and your CRM fill in the rest.

How does it identify who is on my website?

At company level, through Leadfeeder, which matches visiting companies and shows the pages they read. Person-level tools promise names, but one operator measured a popular one matching only 20 to 30 percent of visitors. A company that keeps coming back to pricing tells you more than a single named visitor, and the agent weighs it that way.

What results do teams get from signal-based outreach?

Don't expect a flood. One sender found that 73 percent of their best cold email replies started from a signal. Another, messaging people who'd followed a competitor, reported roughly one meeting per 145 people contacted. The point is that a message about something that really happened gets read, at a time when average cold email reply rates keep falling.

How is this different from a buying-signal tool?

A signal tool stops at the name. You still build the ICP filter, the CRM check and the follow-up yourself, usually across two or three more subscriptions. And when the signal vendor changes its product or shuts down, everything built on its API stops with it. Here one AI agent watches, filters, checks the CRM and drafts the opener, and the rules it follows live in your own workspace.

Is this the same as ten accounts every morning?

No, but they fit together. Ten accounts every morning ranks your whole market into a daily shortlist. Signal watch is the watching and judging underneath it, and it can alert you the moment a strong signal lands instead of waiting for the morning list. You can run both on the same agent.

When is this the wrong tool?

If your market is a few hundred accounts, you can watch them by hand. If you need third-party intent data across tens of thousands of companies, buy that from a data provider. And if you want outreach going out with nobody reading it, look elsewhere. Every drafted message here waits for a person.

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