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Sales & Outbound4 templatesAgents · Apps · Knowledge

Know which accounts are worth an email this week

Ten accounts that are ready to buy, on your desk before you start. Not a list of ten thousand.

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The list was never the hard part

Anyone can have ten thousand names by Thursday. Nobody can tell you which forty are in a room talking about this right now. That is the part worth having.

It works from your ICP, not a generic one

Who you actually win, the signals that mattered, the openers that landed. It reads them before it writes, and adds what it learns as it goes.

It runs on the CRM you already have

Your CRM, your inbox, the tools your team already tracks a deal in. Connected once, so an account it surfaces lands where you work instead of in another tab.

One desk instead of six tabs

Contacts, companies, and the accounts worth acting on this week. One place both halves read from and write back to.

Research that does not stop when you do

The AI agent reads what moved overnight and decides what is worth your morning. You get a shortlist with the reason attached, not a queue of tasks to triage.

The follow-up that always gets dropped

A reply in the inbox, a nudge in Slack, the record updated before you read it. Chasing is the first thing a busy week drops, and it does not need you.

How to run sales & outbound on Clawnify

  1. Describe who you sell to

    Tell it your ICP in plain language: the companies you win, the roles you sell to, the deals you would rather not take.

  2. Connect your CRM and inbox

    One OAuth click each. It reads the accounts you already have so it never surfaces something already in the pipeline.

  3. Pick the signals worth waking up for

    Funding, a new hire in the seat that owns your problem, a job ad naming it. Two together is a reason to write this week.

  4. Read the shortlist each morning

    Ten accounts with the reason each one surfaced and a drafted opener. Send, edit or skip, and it learns from what you chose.

Questions we get asked

What is a good reply rate for B2B cold email in 2026?

Anything above five percent puts you ahead of most senders. The platform-wide average has fallen to roughly 3.4 percent, down from 5.1 percent in 2024 and 8.5 percent in 2019. The top tenth of senders sit between eight and twelve percent, and genuinely well-targeted campaigns still reach seventeen or eighteen. That spread is the whole story: the average is falling because volume is rising, while the ceiling has not moved for anyone doing the targeting properly.

Why have cold email reply rates dropped so much?

Three things at once. Inboxes are saturated, with roughly one in five emails now diverted to spam. Filters got stricter. And a large amount of low-effort AI-written outreach arrived at the same time, which trained everyone to delete faster. When people are asked why they did not reply, seventy-one percent say it was not relevant to them and forty-three percent say it felt impersonal. Neither of those is fixed by sending more.

What are the bulk sender requirements for Gmail and Outlook?

If your domain sends five thousand or more messages a day to Gmail, Yahoo or Outlook addresses, all three now require SPF, DKIM and DMARC authentication, a spam complaint rate below 0.3 percent, and one-click unsubscribe. The part that catches people out is the failure mode. Unauthenticated mail is rejected at the SMTP level rather than filtered, so it bounces outright and you do not find out from an open rate.

How many accounts should one rep work at a time?

Fewer than most teams run. The maths changed when volume started costing deliverability rather than being free: a hundred accounts researched properly now beats ten thousand contacted badly, because the second group damages the domain you need for the first. The useful question is not how many you can reach but how many you can say something specific to this week.

Which buying signals actually predict a deal?

The ones that show budget and ownership moving at the same time. Funding is the obvious one. More reliable in practice is a new hire into the seat that owns the problem you solve, and a job ad that describes that problem in its own words. One signal on its own is noise. Two of them landing on the same account inside a few weeks is a reason to write this week rather than next quarter.

Do I need to replace my CRM?

No. It connects to the CRM and inbox you already run on rather than replacing them. Your CRM stays the system of record and your team keeps working where they work. What changes is that the research arrives already attached to the account, with the reason it surfaced, instead of living in someone's browser tabs until they get round to writing it up.

Ready to deploy

4 ready

Ten accounts ready to buy, every morning Scans your market overnight, ranks by fit and intent, and hands you ten with the reason each one is timely. Map the whole buying committee Finds every person who touches the decision, not just the one name on the website. Watch for the moment they start looking Reads job posts, funding news, pricing-page visits and Reddit threads where people ask what to buy. You hear about the accounts that fit your ICP, and why. Draft the opener that references why now Writes the first line from the signal that made the account timely, so it does not read like a template.

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See whether it holds up on your own jobs.

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