Campaign performance, creative fatigue and budget pacing across Facebook and Instagram, read through the official Meta API and changed only with your approval.
Which creatives are fatiguing this week?
The user wants frequency and cost-per-result trends across ad sets…Two ad sets are past your frequency ceiling. Rotation drafted, waiting for your yes.
A collection of proposals submitted to various clients.
Every strategy we build connects the work to the people who actually see it. We are not generalists who happen to work here — we are the people who do the work.
The method is the same whoever the client is: research, structured planning, and real-time correction, with both the experience and the number it moves in mind.
drag to rotate · click a doc to trace its links · double-click to open
Frequency creeps, cost per result follows, and the account looks fine until the week it does not. The agent reads the trend, not the snapshot, and learns what your winning ads had in common.
Pauses, budget shifts and duplications are drafted with the reasoning attached and held for your yes. Approve from chat in one tap, or ask the agent to explain first.
Meta now ships an official ads MCP: one authorisation and your chat can read and write the account. The socket is solved. Clawnify adds the worker holding it: schedule, memory, approvals.
Tell your agent which Meta ad accounts it minds and the results that matter: cost per lead, return on ad spend, frequency ceilings.
Authorise with OAuth from the integrations page; every call runs through the official Meta API.
Pick the pacing cadence and the thresholds that should trigger a message rather than wait for a question.
Every pause, budget shift or new campaign waits as a proposal until you say yes.
Meta Ads MCP is Meta's official server that lets AI products like Claude and ChatGPT work an ad account in natural language: reporting, campaign creation and edits, catalogs, custom audiences, signal health. It went into open beta in spring 2026 and opened to every developer that summer. It is the socket, and it is a good one. What it does not bring is the worker: nothing runs while the chat is closed, and nothing holds a change for review. That is the half Clawnify ships.
Yes. A Meta Ads account spans Facebook and Instagram placements and reporting covers both, so feed, Stories and Reels placements show up in the same numbers without separate setup.
Ad accounts, campaigns, ad sets, ads and their insights: spend, results, cost per result, frequency, and how each of those moved over time. If you would pull it from Ads Manager, you can ask for it in a sentence.
It drafts them. Structure, audience, budget and schedule arrive as a proposal you approve before anything goes live, and creative direction stays with you.
Probably not. One campaign and a modest budget do not need minding; a weekly glance at Ads Manager covers it. The agent earns its place when ad sets multiply, creative rotates weekly and the account is one of several things on your plate. It is also not a creative team: it tells you which ad is tiring, and what replaces it is still your call.